#Sharjah Media Corporation switches to digital telecasting
Sharjah Media Corporation is
among the first media organisations in the UAE and the entire region to
leapfrog to digital video broadcasting — terrestrial2 (DVB-T2).
Sharjah: Sharjah Media Corporation
has transitioned from analogue to digital terrestrial broadcasting, per
the directives of His Highness Dr Shaikh Sultan bin Mohammed Al Qasimi,
Supreme Council Member and Ruler of Sharjah.
At a press conference on Friday, Shaikh Sultan bin Ahmed Al Qasimi,
Chairman of the corporation, pressed the transmitter button to mark the
official launch of the digital telecasting in Sharjah, in line with the
latest global technologies deployed in the field.
Sharjah Media Corporation is among the first media organisations in
the UAE and the entire region to leapfrog to digital video broadcasting —
terrestrial2 (DVB-T2).
The broadcasting in digital format was officially launched in
presence of Dr Khalid Al Midfa, Director-General of the corporation;
Abdullah Al Jenaibi, Advisor of the National Media Council (NMC); Ali Al
Jarwan, NMC’s Sharjah Office Director; Tariq Al Awadhi, Executive
Director of Spectrum Affairs at the Telecommunication Regulatory
Authority (TRA); and representatives of government and private entities,
and electronic media professionals.
Commenting on the occasion, Shaikh Sultan bin Ahmed said: “This
milestone comes under the directives of the Ruler of Sharjah who
stresses on the importance of keeping pace with the latest developments
in media. We are committed to deliver our message in a manner consistent
with Shaikh Sultan’s unlimited support and will focus on conveying the
Sharjah’s message and the UAE’s values and on serving the local and Arab
community with meaningful content. We will make sure to deliver the
country’s message of peace and communication with the world. I highly
appreciate all efforts exerted in this regard and wish continued
success.”
Dr Al Midfa said, “The complete switch from analogue to digital
terrestrial broadcasting resulted from our follow up and careful study
of this technology ...in global media corporations. We aim to enable our
viewers to access our conservative channels via the modern broadcasting
system for a better viewing experience.”
The project, which cost over Dh7 million, will cover all areas and
cities in the emirate, particularly the Central and Eastern Regions, and
that the new system can telecast 16 SD channels or five HD channels,
and is expandable.
Al Awadhi said this is in compliance with the digital broadcasting
plan issued by the International Telecommunication Union. “According to
this plan, the latest analogue switch-off date is June 17, 2015.”
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